01
UEFA Euro Fan Zones
Giant screen infrastructure and advertising inventory inside official tournament fan zones.
Europe-wide
Out-of-Home Advertising · London Since 2012
We own the screens.
We book the rest.
Giant screens at Europe's biggest live events, and out-of-home campaigns planned and booked across six core markets. One point of accountability from brief to proof of posting.
Plan a CampaignOur Work
2012
Founded, London
6
Core markets
1.5m
Fans reached, Euro 2016
Direct
Media owner buying
A Leading Out-of-Home Advertising Agency.
DNA Media has been planning, buying and delivering out-of-home advertising from London since 2012. Two halves of one business: we supply the giant screens at Europe's biggest live events and sell the advertising on them, and we plan and book out-of-home campaigns internationally for brands that need to be seen in more than one market.
Direct media owner relationships in six core markets, worldwide reach beyond them, and a single point of accountability from brief to proof of posting.
Contact UsPlan a Campaign
Brands We Have Worked With.
The roster
The events we put the screens in.
We supply the giant screen infrastructure at major sporting and cultural events, then sell the advertising on it. Sponsorship-scale crowds, bought at media rates.
02
Cannes Film Festival
Screen placements along the Croisette during the industry's most watched fortnight.
France
03
Berlin Film Festival
Cultural audiences at scale in the centre of Berlin across the Berlinale run.
Germany
04
Edinburgh International Festival
Large-format screens serving one of the largest arts audiences in the world.
United Kingdom
05
Alpine Ski Resort Network
A season-long screen network across resorts in France, Austria, Switzerland and Germany.
FR / AT / CH / DE
Access
Inventory you will not find on the open market.
Event Inventory
Why brands use DNA Media.
Two halves of one business means we can put a brand on an event screen in a fan zone and on a billboard down the road from it, planned together rather than bought twice.
Direct media owner buying
No reselling layers. We hold the relationships, so rates are local and availability is real rather than indicative.
One contract, six markets
Multi-market campaigns handled centrally in one currency, one plan and one invoice, with local execution behind it.
Event screens we own the access to
Because we supply the infrastructure at major events, we can sell inventory that is not on any open market.
Production and proof of posting
Print, delivery, install and photographic verification in every market, so nothing is assumed and everything is evidenced.
UEFA Euro 2016, Paris Fan Zone.
Appointed by Lagardère Sports to run digital out-of-home advertising at the official Paris fan zone. A 450sqm screen at the foot of the Eiffel Tower carried brand messaging to 1.5 million fans across the tournament — a sponsorship-scale audience bought at media rates.
450
sqm screen
1.5m
fans reached
2016
UEFA Euro
Paris
Eiffel Tower
See Our Work
Core markets, direct relationships.
Six markets where we hold the deepest media owner relationships — and worldwide reach beyond them for campaigns that travel. Local rates, local knowledge, one contract.
Germany
France
Austria
United Kingdom
Switzerland
Spain
An international media agency for out-of-home.
The other half of the business plans and buys out-of-home for brands that need to run in more than one country. Billboards, transport, digital and street furniture, bought direct in each market and managed from London as a single campaign.
We work to the brief rather than to an inventory list: audience first, then the mix of formats and markets that reaches them most efficiently. Clients including Huawei, Adidas, Amazon, P&G, Hugo Boss and Turkish Airlines have used us to run campaigns across Europe and beyond.
Start a BriefFormats
Billboard Advertising
Classic and large-format roadside sites in prime city positions, from 48-sheets to spectaculars. We negotiate direct with media owners so you pay local rates, and we handle print, delivery and proof of posting end to end.
Where we book
UK · Germany · France · Austria · Switzerland · Spain
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Transport Advertising
Bus, taxi, rail, metro and airport environments reaching commuters and travellers on repeat. Ideal for building frequency across a city in a single buy, with formats from wraps and supersides to concourse digital.
Where we book
Metro networks, national rail, major hub airports
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Digital Out-of-Home
Full-motion digital screens bought by daypart, audience and trigger. Creative can change by time of day, weather or match result, so the message stays relevant across the whole flight without a reprint.
Where we book
Programmatic and direct across all core markets
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Street Furniture
Six-sheets, bus shelters, kiosks and phone boxes at pedestrian eye level. The closest format to the point of purchase, and the most efficient way to blanket a retail catchment or high street.
Where we book
City centres, retail parks and transport corridors
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How a campaign runs with us.
The same four stages whether it is one city or six markets. You keep a single contact from first brief to final report.
01
Brief
We start with the audience, the markets and the budget. No format is chosen before we know who needs to see the work and where they actually spend their day.
02
Plan
Availability, rates and audience data pulled from every market in scope, returned as one comparable plan rather than six separate proposals in six currencies.
03
Book
We buy direct with media owners, so you get local rates and local knowledge under a single contract with one point of accountability.
04
Deliver
Print, shipping, installation and posting all managed by us, with photographic proof of posting and a post-campaign report for every market.
Where we buy
Out-of-home advertising, country by country.
Six core markets, each bought direct with local media owners. Open a market for the formats and cities we cover there.
GermanyBerlin · Munich · Hamburg · Frankfurt and 2 moreFranceParis · Lyon · Marseille · Nice and 2 moreAustriaVienna · Salzburg · Graz · Innsbruck and 1 moreUnited KingdomLondon · Manchester · Birmingham · Glasgow and 2 moreSwitzerlandZurich · Geneva · Basel · Bern and 1 moreSpainMadrid · Barcelona · Valencia · Seville and 2 more
Contact
Tell us where you need to be seen.
Plan a CampaignRequest Rate Card
DNA Media
Britannia House
Hammersmith
London, United Kingdom
Founded 2012